GUANXI: The Invisible Architecture Of Trust, Power, And High-Level Relationships In Modern Business Strategy

GUANXI: The Invisible Architecture Of Trust, Power, And High-Level Relationships In Modern Business Strategy

Dr. Scherly Hansopaheluwakan, S.E., M.I.B. ; Prof. Dr. Mts. Arief, M.M., M.B.A., C.P.M. ; Prof. Dr. Elidjen, S.Kom., M.InfoCommTech., C.I.P., C.K.M.

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ISBN

Tahun 2026

Dimensi 1 jil., ix + 176 hlm., 21 x 29,7 cm

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Deskripsi Buku

      This book delves into the concept of Guanxi, a traditional Chinese system of relationship-building rooted in trust, reciprocity, and respect for “face” (Mianzi), and its significant role in business practices, particularly within the Chinese-Indonesian community. It traces the history and evolution of Guanxi, comparing it to Western networking styles and exploring how it has adapted in modern Chinese businesses, especially in the context of globalization and digital transformation. The book highlights the challenges and opportunities for Chinese-Indonesian businesses in integrating Guanxi with contemporary legal frameworks, professionalism, and corporate governance. It further examines the impact of digitalization, social media, and the values of younger generations, such as sustainability and innovation, on Guanxi practices. Through case studies, strategic insights, and practical recommendations, the book offers a comprehensive guide for businesses looking to navigate the complexities of Guanxi in today’s dynamic global business environment.